While at the Technology Directors conference here in Atlanta, GA I was asked by a few people in short order, what the value is in using twitter. If you don’t know what twitter is, in a feat of amazingly good timing the commoncraft.com team has come out with Twitter in Plain English, which does a great job of explaining the social aspects of the tool.
However, as Keith pointed out in his introductory post, I am a passionate about not only social media, but about lifehacking and Getting Things Done, so I use twitter in a outside-of-the-box way to make my life more productive, and I’ll share some of those ways with you below the jump. Continue reading ‘I’m a tweeter, he’s a tweeter, don’t you want to be a tweeter too?’
Just a link to an article that made me think about how the business may change over the next couple of years.
When I speak about business models, I present those that are known and already in the field. One of the questions I get asked is “How will the business models change in the future?”. Putting my finger on how the next generation of REALTORS will engage had been difficult. I recently came to the “collaboration” thought and have been using it on the road for a couple of months. This article gave a reason to believe I should continue these thoughts.
Although microtrends are characterized as having Personas, they can also be used in a good way. Personas should be used to model Culture 1.0 and Culture 2.0 users because they have nothing to do with the Real Estate model being used by the software user.
OK, this sounds clumsy so far. Here is an example of what I mean. Note that persona is used in two different contexts:
Persona #1 - Culture 1.0
Campaign marketing tool that sends out messages and tries to categorize responses into one of 4 pre-planned sub-campaigns. Typically these are built with “tree logic” (if response #5 is ‘yes’ then ….). Each sub-campaign is designed to meet the needs of a “persona”.
Persona #2 - Culture 2.0
Organic marketing tool that uses content to attract attention, then tries to determine the intention of the consumer. Intention is another word for collaboration in this context.
Part of this post is almost two months overdue and I’m also not keeping up with my pledge to blog more often… Anyway…
I’d like to welcome Heather Norton to the NAR staff family. Heather is the new Vice President of Information Technology Services (ITS), CRT’s sibling department. I’m very excited to be working with her. In just the short time she’s been working with us she’s been making some dramatic changes for the better with more on the way. She has an open invitation to add her voice to CRT’s blog and I hope she takes us up on it.
Heather is a people person and has been doing a lot of reading on social trends, getting things done, wisdom of crowds, that sort of thing. In her honor, I share the following link with you: GTD in Space: Seven Habits of Highly Effective Spaceship Captains.
If you want to learn good organization skills, look no further than some of the best leaders in the universe: the captains of spaceships. They may be fictional, but they have skills that translate into the real world. After all, you’d follow Admiral Adama into battle, and trust Malcolm Reynolds to have your back. Now you can learn the seven greatest leadership lessons we gleaned from watching shows like Futurama and Firefly
