Join Zillow’s COO, Spencer Rascoff, in understanding how the Informed Internet Consumer is always changing, and explore best practices to working with them.
Subscribe to CRT’s Blog
Subscribe to this site's RSS feed.
License
Center for REALTOR® Technology Blog by Center for REALTOR® Technology / National Association of REALTORS® is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Great video. Very informative. Lots of listing marketing information is blended in the “informed internet consumer” info. Zillow’s done a lot of research and they’ve sorted through a lot of available research as well.
As I’ve heard Spencer state many times before, and again in this video, Zillow is just an estimate. He used Atlanta and an example and being in the low 50% as being correct. The problem is the general public doesn’t make it their business to research the % accuracy and they get it in their heads the best price they see. The result, it takes a lot of energy and marketing information to not only convince, more importantly change their mindset that this is a wild guess number they have latched onto