CRT and Social Media

Yep - there are a couple sites doing Social Media

Yep - there are a couple sites doing Social Media

Wow — Has CRT been on the Social Interwebs since 2005? That is when our first blog post appeared. I think I just had learned who CRT was shortly prior to that.

During that time, we definitely like to experiment with the emerging technologies. I think that we are starting to find a good rhythm with our Social Media presence. Bottom line is, and we have been stressing this for a while, you simply can not be effectively engaged in all of them.

Anyway — long story short, this is just a recap of how we are using it, and also a little road map to help you figure out which entry point you want to join CRT on. It seems like we have fallen into a funnel approach.

The top of the funnel is our twitter account @CRTweet. This is where we drop a lot of information about CRT, technology, some playful banter, industry insight, etc. Its an ear full. This is good if you have already developed your own art of joining the Social Media Cocktail party and engaging and disengaging without issue.

From there, those get narrowed down by selective tagging (yes, I know I need to finish that series on selective twitter&lt-&gtfacebook intergration) and end up in our facebook page. Those are snapshots of the tweets that seems to have information that is definitely of high use and pertinence. The Facebook Page will keep you informed, but not overloaded. That page also consumes our blog posts, which is the end of the funnel.

The blog serves as a place that take a lot of the stream of consciousness that goes on in twitter, our day to day world and meshes them into extremely insightful and critical posts ;) . The blog can go a week or two without getting hit hard, but then it turns back on.

In a way we are leveraging the strengths of each of these to deliver content down the pipe. Now you just need to figure out at what entrance ramp are you hopping on. We have one on the expressway (twitter), one on the crosstown drive (facebook) and one of the backroad (blog).

Don’t let that sound like that is all we will ever do. Like I said, we are always tinkering. In fact, we just set-up a Posterous account. Still taking it all in. It looks like the shotgun of Social Media starting points. It will take your post, reformat it and push it out to every other end point you subscribe to (the reverse of FriendFeed in a sense). To me, this would be a PERFECT place to start your online Social Media persona if you haven’t already done blogs, twitter, etc. But most of us have!!

One final note, as the last post mentioned REALTOR Secure is taking on a new form – Security Education. One of the goals of that will be pertinent security information affecting us globally and directly on the industry. With that, I will now almost contradict everything I just said, by announcing our @RSecure Twitter.

How is this different? Well, @CRTweet is the top of the funnel. @RSecure will only post information about Security related issues, concerns, warnings, and knowledge. If that is the info you want, then that’s a good place to go. Currently, all of those tweets will be synchronized with the Facebook Page. Therefore, coming full circle, letting you pick where you want to enter the wonderful world of C.R.T.

2 Responses to “CRT and Social Media”


  1. 1 Tim Miner

    Great case study. I too have been experimenting with Posterous. I have integrated into the social media tactical plan for a few of my clients. As a social media consultant, I am often asked where the social media experience should start. I am starting to thin that Posterous may be one of the options for the beginning of the social media funnel for many marketers. I would like to hear more about your experience with it in the coming weeks. They will be introducing a theme modification tool shortly. It could make it interesting!

  2. 2 Chris McKeever

    Tim – thanks for the feedback. Posterous is def. a trip. I think we both have the same idea — its a perfect beginning point, just a weird fit if you already have tapped into some of the other services. Maybe it will all click — I didnt realize how CRT was using Social Media until a lightbulb moment before that post.

    We had a good rhythm that naturally developed, but I never realized it was such a pattern.

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