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Watch episode 2 and find out how REALTOR® Edwin Resuello uses technology in his business.
Archive for May 15th, 2008
A few years back, I watched MLSNI turn off their consumer facing website because members took the stance that this was reducing broker/agent centric website exposure. Ironically, seemingly overnight, this almost perfectly coincided with the flash flood of Syndication Portals (Trulia, Zillow, GoogleBase, etc).
At first, the industry was very apprehensive to giving their listings away for free. Over time they eased up, and saw how they can leverage these advertising vehicles. In all essence, they are just a more refined online classifieds model (such as the newspapers, but focused). More and more of these advertising sites began to appear, somewhat diluting the benefits, increasing the work for exposure (see Andrews Syndication Article to battle this issue) and calling more attention to what was really going on. These sites were filling a critical void in the consumer marketplace.
