How would you respond to real estate professionals that ask, “What’s social media? What does it have to do with real estate? Why would I or my clients care about creating a social network?”
The Center for REALTOR® Technology is hosting an education session during the REALTORS® Annual Conference & Expo in Orlando, FL. The goal is to cultivate awareness and explore social networking & any related tools that you’ve found useful.
Share your experiences with professionals that may know very little about social networking. Tell ‘em all about being “tweeted.” It’s not as bad as it sounds, is it? If face-to-face networking will never go out of style, what do social on-line networks have to offer? How do you get started on social networks? Are there pitfalls? How do you avoid them? What about social sites that rate REALTORS®? Yep, they are out there!
For those that are already immersed in the world of social networking, how do you take it to the next level? Dare we talk about ROI & business/brand implications? How can social networks foster & grow the REALTOR®-Consumer relationship? Where do sites like LinkedIn, MySpace, etc. come in? How to address difficult situations on social networks? Really, where is social networking going?
How about keeping sane while staying connected. Are there tools that can minimize chaos while allowing you to keep pulse on all your RSS feeds, blogs, etc.? Are they del.icio.us? Others? How do you use them? Are they worth the investment? Do these tools interact with my smartphone, laptop, website, etc? How? Show them how it’s done.
Interested?
The “social networking & real estate” education session* will be held during the November 2008, REALTORS® Conference & Expo in Orlando, FL.
The conference brings together local, state and international real estate professionals & other leaders within this vertical. Let’s learn from one another’s experiences in order to expand our knowledge about social networking tools and their implications on the real estate industry.
Let your voice be heard. Contact us on or before May 20, 2008. Please reply with your contact information & topic(s) you are interested in addressing by completing the “call for presentation” document. Access it here. Toward the bottom of the form, you’ll see a field called “reference”. Please write in: CRT Annual Social Media. If you have questions, reply to this post or send them to info@crt.realtors.org.
*Please note that the topics mentioned in the intro are not exhaustive. If you’d like to address them, great! If you have other topics related to social networking that are top of mind, come forth & share!
Thanks for sharing this information. I am rather knew to the social marketing world, however, I have really enjoyed researching it and learning knew concepts. This is another website that I found helpful.
There is so much information and so much to learn.
Thanks
http://www.sitepronews.com/archives/2008/feb/18.html
Thanks for your posting, Landflip! I’ll check out the website.
Social media and social marketing become very popular and important. I am working as a realtor in Toronto and I am in a business for some time. I have heard this concept just some time ago and it is really describing what I had been doing all the time. I just didn’t know the special expressions to describe it but now finally I have an official formulations and expressions to teach my employees.
Thanks for the info Ana. I just came across this article and it sums it up very well even after this much time has passed. Having a network for both our buyers and sellers has helped us and them immensely. The balance has been making sure to not blast people with information that is not helpful but making sure to keep in front of them and get them information that does help them. There is not a more efficient way to share information then online. It is really awesome to use in the right ways.