At first I was a little discouraged about the results from my informal survey about ‘Who is your blogging target audience’. Blogs aimed primarily at REALTORS was the hands down single category winner. The concept of REALTORS blogging towards other REALTORS just baffles me as the majority use of this medium.
However, as I stepped back a second I realized two things - first, the CRT blog’s readership is probably skewed more towards ‘industry’ members and blogging towards REALTORS makes a ton of sense (ie Michael Wurzer’s FBS Blog). The second, and more important, is that ‘Prospective’ and ‘Any’ Clients tally up to be almost the same as REALTORS. This gave me a lot of relief - as I still holding my ground that there is a lot of opportunity out there for ‘Client’ targeted blogging, and that the secret recipe/combination for it hasn’t been formulated to perfection yet.
I am still inquisitive though. If you are a REALTOR visiting here, and are in fact blogging towards other REALTORS, please get in contact with me. I am trying to grasp the concept of R2R blogging. It just reminds me of the time I had to leave the room before I started to chuckle out loud when Russ Caper (eREALTY fame) asked, when are REALTORS going to have time to do their jobs if they are busy reading and replying to 1.3 million other REALTOR blogs?
I was one of the (few) who answered “Combination”.
My “main target” is clearly local (and relocating) “consumers”. But I also blog to other Realtors and real estate professionals as well. It helps me learn more about this business, and since work in an area with a large influx of relocating people, the referral side of the business is not insignificant.
Feel free to call / email me anytime Chris
Jay - thanks for commenting. Ill shoot you an email off list to coordinate a time!