Replace Medical with Real Estate
This morning, NPR had a story about Medical Blogging. What I found most interesting was that is you replaced ‘Medical’ terminology with ‘Real Estate’ lingo, a lot of the concepts, issues, and tactics still make a lot of sense for this industry.
- Blogging Creates a relationship with never meeting the ‘Doctor’
- ‘Patients’ are hungry for this information
- Privacy Concerns - there is a fine line
- Some are geared towards marketing
- Others are directed towards their peers and/or the industry
- Unprofessional Blogging (ie venting and pouting your frustrations) just comes off immature
I like it when others do some of my homework for me.
Inspiration comes from the oddest places sometimes.