Just a link to an article that made me think about how the business may change over the next couple of years.
When I speak about business models, I present those that are known and already in the field. One of the questions I get asked is “How will the business models change in the future?”. Putting my finger on how the next generation of REALTORS will engage had been difficult. I recently came to the “collaboration” thought and have been using it on the road for a couple of months. This article gave a reason to believe I should continue these thoughts.
Although microtrends are characterized as having Personas, they can also be used in a good way. Personas should be used to model Culture 1.0 and Culture 2.0 users because they have nothing to do with the Real Estate model being used by the software user.
OK, this sounds clumsy so far. Here is an example of what I mean. Note that persona is used in two different contexts:
Persona #1 - Culture 1.0
Campaign marketing tool that sends out messages and tries to categorize responses into one of 4 pre-planned sub-campaigns. Typically these are built with “tree logic” (if response #5 is ‘yes’ then ….). Each sub-campaign is designed to meet the needs of a “persona”.
Persona #2 - Culture 2.0
Organic marketing tool that uses content to attract attention, then tries to determine the intention of the consumer. Intention is another word for collaboration in this context.
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