I had forgotten that Mark gave this interview at Inman back in Jan. Its a nice little piece of video, so I thought I’d share it.
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love it…accurate info is critical, and this phenomena of “info free radicals” is what I try to pass on to clients and customers alike. There is so much out there that is old, or innacurate, or a “loss-leader” that I have repeat clients complaining to me about it. Everytime I repeat the lesson that our information is ACCURATE, I boost my own trustworthiness as a broker, and build confidence in our industry–not only can I feel that, but I can quantify it with continued sales and happy client relationships. What genius to have a name for this concept…