The talk of the blogoshpere today is Google Gadget Ads. Google has been quietly rolling out a new advertising platform for the last few months. They are taking their gadgets and adwords and mashing them together. What you get is interactive, data rich ads whose main limitation is the creativity of the campaign creator. These ads can be HTML, Flash, Javascript or a combination, all of which can access real-time data feeds, images, video, and other content. So what could this mean for the Real Estate ad market?
Archive for September, 2007
On our blog and in educational sessions on blogs and podcasting and the like, we find ourselves explaining RSS and feed readers and the advantages. As a geek, I find myself having a hard time making it something relatable. The guys over at CommonCraft have put together this video explaining the advantages of using a feed reader that does a great job of explaining what the benefits are and how to use them in more down to earth terms. I might have to start using this in presentations.
I am often surprised at the low percentage of REALTORS (or industry members for that matter) who know about the benefits of RETS. The recent CRT Survey shows that adoption of RETS in the industry is accelerating (currently 63% of all MLSs), but the awareness by REALTORS if RETS is available is extremely low (a whopping 4%).
Now, RETS on the lowest level is a technical specification, and understanding it at that level isn’t the intent. Understanding what it means to the industry, how it can streamline the way listings are pushed from system to system, and more importantly how it effects the services and applications which are built for the REALTOR membership is something that we can not stress enough.
