The listings contained here are for DEMO purposes ONLY
My earlier post about an Image Gadget got some feedback asking about how one can do this for a Real Estate specific gadget. The above gadget is a custom gadget that you can use and tailor to display different sets of listings.
This means, you can create various feeds that could be client, location, price, market time, or one of the many other variations that you can come up with. Each can be distributed to a user or displayed easily on a website. The following is a step-by-step HOWTO on rolling this out, and updating the listing feed. Enjoy, and if there needs clarification on any step, pass it on.
Continue reading ‘Listings on the wall’
I was handed an article called The See-Through CEO today and I realized two things. First, my reading is falling behind; shame on me for being behind on Wired magazine. The second thing that struck me was how effective the web can be regarding image.
The article uses the phrase “reputation management system” as a way to think about the Internet and corporate management. I believe that most of the Real Estate industry primarily views blogging as a Lead Generation mechanism. This is because of the impact blogs have on Search Engine Optimization (SEO). I think Clive Thompson did a nice job explaining how the same SEO effect can be used for corporate messaging purposes.
The same transparency that improves corporate reputations are also why some consumers trust rough cut, “YouTube” style home tours. There is something about the “amatuerish” (OK, I’ll say it, non-professional) quality of some web content that some people translate into genuine and sincere glimpses into the author’s personality.
This means that grammar and spelling are still important because the rough cut vs. professional video comparison does not directly translate to text. Consumers just want more than well crafted spin. Being transparent means letting consumers understand a bit more about what is behind corporate decisions; a glimpse into the thought process and factors that were considered.
A while back, I made a little Gadget to deliver a rotating image from the Google Image Index. It is semi-popular, usually from those that just need a little distraction while couped up in cubicle world.
Continue reading ‘Images From The Index’
I like email! If you know me, have emailed me, or found my email plastered on light posts, you would know this. I’m that guy that replies via email to your voicemail. It just seems more efficient and provides me with a automatic TODO list (which is simply my Inbox and Starred Messages). I’m not sure what the proper netiquette is for email closure, but I am a big fan of letting the other party know that you have gotten their email, and you will handle it accordingly, even if that just means a quick ‘Thank You’.
Continue reading ‘Loose Thread’
If tracking advertising success was as simple as using Where’s George a marketers job would be pretty cush! There are just so many places to advertise Real Estate, its tough to know which is providing you the best bang for the buck.
So where are you putting your advertising money, and is it really giving you the best return on investment? Is optimizing your ROI of importance, or are you sticking with traditional conventions?
Continue reading ‘Where’d That Dollar Go?’
