Comments on: Radically re-thinking “Lead Management”

By: John

John — Thu, 04 Jan 2007 20:25:11 +0000

Hit them with something interesting, and leave them wanting more. That way they keep coming back to your site. That's what feeds are for anyway. It's like an anonymous drip campaign.

By: Galen

Galen — Thu, 04 Jan 2007 01:34:38 +0000

Excellent commentary. Great post. Perhaps web consumers are more like cats than they were before the web, so they're hard to 'herd' using traditional methods and, given a good environment, they will opt to work with you on their own terms.

By: Reba Haas

Reba Haas — Thu, 04 Jan 2007 00:32:39 +0000

You've hit it on the head with this blog! I'm always surprised at the number of sites that require consumers to fill out forms for every little "report" or tidbit of information that is offered. We try to keep that to a minimum and only ask for info if someone wants an actual service that requires our time and attention such as completing a free CMA, signing up for one of our classes, borrowing one of our garage sale A-board signs, or receiving one of our relocation packets. That's it. I'm happy to share info and answer questions without having to pester people. We go with an opt-in attitude which seems to make everyone a bit happier. Great article!

By: Mark is Radically Re-thinking “Lead Management�? | Rain City Guide | A Seattle Real Estate Blog...

Wed, 03 Jan 2007 22:36:59 +0000

[...] Mark is Radically Re-thinking “Lead Management�? January 3, 2007 Mark Lesswing just published an interesting article on thinking through how to treat online customers. Here’s a highlight: In person-to-person interactions, negative intentions are easy detect. People leave long lines at the bank in disgust and dislike “pushy” sales clerks. The challenge of detecting gestures on the web lies in the anonymity of the medium. We fall into the bombardment mentality because we are trying to identify the consumer. [...]