Archive for January 3rd, 2007

Radically re-thinking “Lead Management”

trust.jpgI have been away from the blog for a while now due to a personal intellectual battle.  It is the kind of thinking that tears you up; lots of "what ifs" and assumption challenging. 

Most REALTORS® working with the web wrestle with a problem called Lead Management.  They ask themselves "What can I do to improve the number of eyeballs on my site?".  To many, this means implementing an intricate (even complex) array of Customer Relationship Management (CRM), Search Engine Optimization (SEO) and E-Mail campaigns to attract attention to their site.  These elements even show up in the relatively new blog strategies. 

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