I was at AEI this past weekend in Reno, Nevada. CRT provided wireless Internet access for attendees and participated in several Institute sessions.
The first session was "Information Security - What AEs need to Know." It featured Mac McMillan of CynergisTek and Doug Eddy of MRIS as speakers. The session focused on how information security can be used as a business enabler, threats that are on the rise, and how NAR’s Realtor Secure program can provide resources to an AE to assist their security efforts.
The second session looked at new business models that are on the rise in the real estate industry. It looked at vertical and horizontal search companies, real estate portals, and online brokerage models. It highlighted companies like Zillow.com and Trulia and how AEs can learn from them. It was a lively session with many questions and comments.
Another session presented by CRT was about PolicyPage, CRT’s internet compliance tool. I must commend the attendees at the PolicyPage sesssion - it was at 7:00 am on the last day of the conference and had over 50 attendees. From the reaction of the audience, we at CRT will be anticipating an increase in the number of PolicyPage users.
The conference was titled "Find Your Winning Combination." That theme reminds me that there are many aspects and groups that need to be combined for a successful association. One aspect of an association and its MLS that is constantly increasing is ‘technology’ and the conference sessions certainly reflected that. Many sessions featured a technology theme which indicates just how important it has become for success in real estate. One that I found informative included the AE Forum where the new "The Consumer: Catalyst of Change" report was covered. Another well attended and lively session included "The Future Face of REALTOR® Associations and MLSs." Both these sessions stressed how technology and the consumer use of it is changing real estate information needs and practices.
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