Comments on: Internet Lead Cultivation http://blog.realtors.org/crt/2005/10/28/internet-lead-cultivation/ CRT's communications Fri, 05 Sep 2008 19:24:49 +0000 http://wordpress.org/?v=2.6 By: Colorado Springs http://blog.realtors.org/crt/2005/10/28/internet-lead-cultivation/#comment-78728 Colorado Springs Fri, 04 Jul 2008 01:36:49 +0000 http://blog.realtors.org/crt/?p=61#comment-78728 Drip campaigns are the best way to convert. Most surfers are long term buyers or sellers. Drip campaigns are the best way to convert. Most surfers are long term buyers or sellers.

]]> By: David Weiss http://blog.realtors.org/crt/2005/10/28/internet-lead-cultivation/#comment-174 David Weiss Thu, 02 Feb 2006 06:51:44 +0000 http://blog.realtors.org/crt/?p=61#comment-174 I've written on my Realtor technology blog as well as others about the need for Realtors to protect their most valuable asset - the MLS listing data. I've seen so many sites that allow users to browse MLS listings without ever providing a name, email address, and phone number. This is such a huge mistake. If your MLS rules allow you to restrict access to listings, you should do so. What is the value of something that is given away for free? Zero. If you are a Realtor who focuses on the internet for marketing, you probably spend thousands of dollars as well as a great deal of time every year to drive traffic to your site - and if you don't require a user to provide you with an email address, you are throwing that money and time away. I’ve written on my Realtor technology blog as well as others about the need for Realtors to protect their most valuable asset - the MLS listing data. I’ve seen so many sites that allow users to browse MLS listings without ever providing a name, email address, and phone number. This is such a huge mistake. If your MLS rules allow you to restrict access to listings, you should do so.

What is the value of something that is given away for free? Zero.

If you are a Realtor who focuses on the internet for marketing, you probably spend thousands of dollars as well as a great deal of time every year to drive traffic to your site - and if you don’t require a user to provide you with an email address, you are throwing that money and time away.

]]> By: Barrett Niehus http://blog.realtors.org/crt/2005/10/28/internet-lead-cultivation/#comment-171 Barrett Niehus Fri, 27 Jan 2006 07:52:04 +0000 http://blog.realtors.org/crt/?p=61#comment-171 I agree with Larry. Online lead collection is merely marketing to web surfers and enticing them to give their information. Unfortunately, a lot of agents do not effectively market themselves and would rather pay out their marketing budget for ten or fifteen leads per month. Instead of buying online leads, focus on encouraging web visitors to provide you with their contact data when they visit your site. In addition, incorporate drip marketing as well as off-line direct marketing into your marketing plan. Finally, don't forget that referrals are always going to be your best source of customers. Cheers Barrett Niehus www.4MySales.com I agree with Larry. Online lead collection is merely marketing to web surfers and enticing them to give their information. Unfortunately, a lot of agents do not effectively market themselves and would rather pay out their marketing budget for ten or fifteen leads per month. Instead of buying online leads, focus on encouraging web visitors to provide you with their contact data when they visit your site. In addition, incorporate drip marketing as well as off-line direct marketing into your marketing plan. Finally, don’t forget that referrals are always going to be your best source of customers.

Cheers

Barrett Niehus
http://www.4MySales.com

]]> By: larry vecchio http://blog.realtors.org/crt/2005/10/28/internet-lead-cultivation/#comment-75 larry vecchio Fri, 04 Nov 2005 13:36:57 +0000 http://blog.realtors.org/crt/?p=61#comment-75 internet room was full, but what i dont understand is why third party companies are selling us leads, we are lining up to hear about, when all we have to do is share listing information, to generate good leads, consumers want to see homes, the more the better. internet room was full, but what i dont understand is why third party companies are selling us leads, we are lining up to hear about, when all we have to do is share listing information, to generate good leads, consumers want to see homes, the more the better.

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